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It seems the challenge, like you note, Dorothy, is not just about marketing but about getting people to even want to read at all. The audience is shrinking. I’ve always hated that old canard, “At least they are reading.” But now they are not even doing that, let alone choosing writing that is worth reading. https://open.substack.com/pub/jeanmtwenge/p/are-books-dead-why-gen-z-doesnt-read?r=5d2n5&utm_medium=ios

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Yes, when I read stats about how few book people buy and read (are they factoring in ebooks?), it feels depressing AND explains a lot about where we are as a culture.

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